top of page

Johnnie Walker Blue Room

An Australia first, Activation Union in collaboration with Johnnie Walker delivered  a luxury retail whisky experience – the Johnnie Walker Blue Room. Situated in the heart of Sydney and Australia's busiest shopping strip Pitt Street Mall.  Scotch lovers, first time tasters and gift-givers alike have been able to step into and immerse themselves in the luxurious world of Johnnie Walker Blue Label. 

Johnnie Walker Blue Room 2.png

Whether it’s a quick break from Christmas shopping, searching for a thoughtful gift, a desire to strengthen your whisky knowledge or simply partake in a whisky masterclass andritual serve, The Johnnie Walker Blue Room is an opulent oasis where you can reprieve from the city hustle and bustle and indulge in a moment of quiet luxury.

Over 7 weeks the Johnnie Walker Blue Room drove sales through immersive tastings & bottle personalisation, whilst building brand advocacy through unforgettable experiences. Importantly through every booking and form we captured 1st party data on engaged users to support ongoing relationships and loyalty.


bottom of page