top of page

Casamigos Truck

Activation Union helped Diageo flip an existing under-utilised food truck asset, into a mobile and more operationally efficient bar on wheels to promote Casamigos Tequila as the tequila of choice for Margaritas.


Through a 3-tiered operating structure (partnership with licensees, on prem venue and Diageo major events) the truck has truly become a more effective asset connecting with Australians across the Eastern Seaboard whilst also engaging key B2B venue partners whilst LIVE.


bottom of page