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Casamigos Truck

Activation Union helped Diageo flip an existing under-utilised food truck asset, into a mobile and more operationally efficient bar on wheels to promote Casamigos Tequila as the tequila of choice for Margaritas.

Activation Union Casamigos Van Sydney Experiential Agency
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Through a 3-tiered operating structure (partnership with licensees, on prem venue and Diageo major events) the truck has truly become a more effective asset connecting with Australians across the Eastern Seaboard whilst also engaging key B2B venue partners whilst LIVE.

Activation Union Casamigos Van Sydney Experiential Agency
Activation Union Casamigos Van Sydney Experiential Agency
Activation Union Casamigos Van Sydney Experiential Agency

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