Activation Union helped Diageo flip an existing under-utilised food truck asset, into a mobile and more operationally efficient bar on wheels to promote Casamigos Tequila as the tequila of choice for Margaritas.

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Through a 3-tiered operating structure (partnership with licensees, on prem venue and Diageo major events) the truck has truly become a more effective asset connecting with Australians across the Eastern Seaboard whilst also engaging key B2B venue partners whilst LIVE.