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SMIRNOFF VIBE MATCH
With an extensive product portfolio range, Smirnoff was met with a challenge to build awareness of their Premix & Spirits drinks range to Gen-Z's.
LOCATION: NATIONAL
RETAIL
Retail Strategy
Path to Purchase
Campaign Ideation
Key Visual Design & Content
Digital Design
POS Ideation
Prizing Ideation
Fulfilment & Legals
We created the ‘Vibe Match’ campaign, to show shoppers that whatever occasion they were vibin', there's a perfect Smirnoff to match the occasion.
This campaign made a splash across major Aussie retailers - matching every vibe, one sip at a time.
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