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SMIRNOFF CRUSH LAUNCH
In a sea of premix innovation, launched Smirnoff Crush with impact by innovating key touchpoints & disrupting shoppers instore by landing key product benefits.
LOCATION: NATIONAL
RETAIL
Retail Strategy
Packaging
POS ideation
Key Visual Design
Merchandising Guidelines
![SMIRNOFF CRUSH FSDU MOCK [EDITED].png](https://static.wixstatic.com/media/90cd1b_55913ee09d1b41d68e091d4281e311a6~mv2.png/v1/fill/w_791,h_825,al_c,q_90,enc_avif,quality_auto/SMIRNOFF%20CRUSH%20FSDU%20MOCK%20%5BEDITED%5D.png)
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