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BUNDY'S BIG CASH CATCH
An integrated shopper promotion for Bundaberg Rum. We exploded the beloved $50k Big Cash Catch promotion in store, in venue, in stadium, in home and beyond to cement Bundy as the drink of the Summer, and of the cricket.
LOCATION: NATIONAL
RETAIL
Retail Strategy
Packaging
POS Ideation
Design & Content
Prize Fulfilment
GWP Production
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